Introduction To Mass Communication: Media Literacy And Culture With Media World 2.0 DVD-ROM, Updated Fifth Edition (Paperback)
SKU: DADAX0077243307
ISBN : 9780077243302
Condition : New
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Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!
Specification of Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition
GENERAL | |
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Author | Stanley Baran |
Binding | Paperback |
Language | English |
Edition | 5 |
ISBN-10 | 0077243307 |
ISBN-13 | 9780077243302 |
Publisher | McGraw-Hill Humanities/Social Sciences/Languages |
Publication Year | 2008 |
DIMENSIONS | |
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Height | 8.5 inch. |
Length | 1 inch. |
Width | 10.8 inch. |
Weight | 2.65 pounds. |
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